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News & advice

Marketing tips, tricks and tools

Jennifer Bender
June 21, 2017
Small business

Should your business be on Snapchat?

Jennifer Bender
June 21, 2017
Small business

In light of the new ad platform that's rolling out this month on Snapchat, we look at what recent changes mean for small businesses & brands, including demographics, user trends and creative considerations

Tagged: social media, advice, small businesss, marketing strategy, content marketing, centennials

Jennifer Bender
June 13, 2017
Small business, Marketing tips

What does the retail apocalypse mean for small businesses?

Jennifer Bender
June 13, 2017
Small business, Marketing tips

"Retail Apocalypse." It's a term meant to draw attention to the incredible changes taking place in the retail landscape, and it certainly works. Shock headlines aside, how does it affect you as a business owner?

Tagged: retail, e-commerce, small businesss, consumer behavior

Jennifer Bender
June 5, 2017
Small business, Marketing tips

Are You an Etsy Seller? Avoid These 3 Marketing Mistakes

Jennifer Bender
June 5, 2017
Small business, Marketing tips

Etsy has been a boon for makers and creators. But if you depend on the platform for any portion of your livelihood, there are three potential minefields to avoid in marketing.

Tagged: Makers, Entrepreneurs, web design, web hosting, marketing strategy, solo entrepreneurs

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