Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.
Brands are facing backlash for increasingly outlandish claims, particularly in food. We explore a recent consumer sentiment around GMOs and marketing to consumer concerns versus fears.
A new direct-to-consumer store called Brandless is selling wholesome food, beauty and home products for $3 apiece online. But the concept is shaking up the CPG industry for a deeper reason, one brands and marketers can learn from.