Data and design can be powerful allies along the path to better understanding, reaching and serving your consumers - and it's not just for large firms like IDEO.
Last year half the companies on the Fortune 500 list had declining revenues. Is there a deeper issue at play besides a complex and inefficient digital media supply chain?
Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.