Data and design can be powerful allies along the path to better understanding, reaching and serving your consumers - and it's not just for large firms like IDEO.
Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.
Brands are facing backlash for increasingly outlandish claims, particularly in food. We explore a recent consumer sentiment around GMOs and marketing to consumer concerns versus fears.