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J Bender Consulting

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News & advice

Marketing tips, tricks and tools

Jennifer Bender
September 22, 2017

Why does digital targeting matter?

Jennifer Bender
September 22, 2017

Digital capabilities have introduced a new era of finding, understanding, tracking and targeting consumers. All businesses should be aware of the related privacy and transparency concerns.

Tagged: privacy, consumer insights, consumer behavior, segmentation, media

Jennifer Bender
September 15, 2017
Consumers

Was the Denny’s mascot really a debacle?

Jennifer Bender
September 15, 2017
Consumers

Whether they designed a hilarious marketing slipup or just responded smartly when materials were just taken out of context, Denny’s won the day.

Tagged: brand strategy, social media

Jennifer Bender
September 7, 2017
Consumers

Has “free from” marketing gone too far?

Jennifer Bender
September 7, 2017
Consumers

Brands are facing backlash for increasingly outlandish claims, particularly in food. We explore a recent consumer sentiment around GMOs and marketing to consumer concerns versus fears.

Tagged: brand strategy, labeling, food marketing, consumer behavior, consumer insights

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